My husband, Calvin, recently launched a design and marketing company! We’ve both been working really hard together to get this ready to go. I’m really proud of him and excited to see where this leads.

I’m sharing the blog from his website that helps explain what he’s doing and the motivation behind it. Be sure to check out his website and pass along his information to anyone who needs help with design and marketing.

I've found that asking two questions brings clarity and purpose to whatever I’m doing. Even when I'm in the middle of doing something that feels mundane or if I’ve mentally checked out, I will try to ask myself these two questions to draw myself back in: “What are you doing and why does it matter?”

Now that I’m on the other side of launching a new business here’s how I would answer these two questions with regard to Marketeering.

What is Marketeering?

We've all felt the sting of having our work overlooked. Whether it’s minimal interaction on social media, lack of interest in the products or services you offer, or just feeling like you can’t gain any traction with the things you create. I've learned that the most effective marketing occurs when:

1. Someone has a memorable experience with a company or brand.

2. That same “someone” tells their friends about their memorable experience.

I believe the most effective marketing begins with creating a memorable brand experience. While this may look different for every brand, the core principle of creating consistent stand-out experiences will always remain the same. Marketeering exists to help you create memorable experiences for guests to your brand. We do this by offering a number of services to our clients like: training, web and graphic design, marketing and messaging services, and brand management. We offer these services because we believe quality design, a clear message, and an actionable plan are the important foundation for creating memorable brand experiences.

Why does it matter?

Everyone has a story to tell. Stories are important because they help us learn, grow, and change our lives for the better. Many of us face our stories being drowned out by the noise everyone else creates. The amount of digital content created every day is mind-boggling. On top of that, the average person spends 403 minutes per day engaged by digital media in some way. Even though we spend so much time engaging information every day, so much of it ultimately doesn't even matter. If your brand can help someone solve a problem or inspire them in some way, it deserves to stand out from all of the noise.

For a limited time, we're offering a free brand assessment which includes:

• Video Summary with specific feedback on your platform and message

• Platform Assessment Guide - A detailed written evaluation of your platform

• Actions steps for making memorable experiences with your brand

You can request a free assessment by clicking here.

Whether you're a brand that wants to sell a product/service or you desire to have your story stand out, Marketeering can help.

Here's to creating a memorable brand experience.

(This blog was originally posted on Marketeering.co)

|  Credits: Author - Calvin Payne; Photography - Jacintha Payne |